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Product placement in movies
Product placement symbol.
7 Genius Examples of Product Placement in TV & Cinema
WHAT IS PRODUCT PLACEMENT AND HOW IS IT USED?
Product placement, historically, was a tactic of ‘big budget’ marketing and in the case of many small businesses, large-scale Hollywood blockbuster product placement campaigns were ultimately unattainable.
Nevertheless, it’s hard to say that product placement as a marketing method is completely dead yet.
Many contemporary products have been launched using product placement strategies which despite expectations, do not have to be expensive.
PRODUCT PLACEMENT ORIGINATED AROUND THE TIME THAT SOAP OPERAS BEGAN TO EMERGE ON TV
In fact, did you know that Soap Opera’s were named as such, ultimately due to the prolific sponsorship of the shows by companies, those of which primarily being soap products?
These companies advertised their products in a highly effective way through the sponsorship and creation of popular shows, which allowed their products to become household names.
In a sense, the first soap operas that originally appeared on TV in many ways acted like 20-30 minute
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